1. Video is a powerful content medium
Nowadays, text and images are not enough. Advances in technology and changing the audience’s behavior cause the content writers to try new formats. One of such formats is video. Do you know why?
– Because the video is easy to watch and you do not need to read the text line by line
– It engages your sense of sight and hearing so that understanding will be easier.
– Communicating with video is more effective than textual communication.
– Video provides you a lot of information in a short time.
Think of your business audience. Is video helpful for them? Video gives them a better understanding. In addition, you are more likely to convince customers to buy your product through video, which is an ideal opportunity.
2. Create best answer content
What is the goal of search engines? The goal of search engines, including Google, is to help users to answer their questions very easily and quickly. What is searched on Google?
– Users ask Google a question.
– They look for information about a particular product.
– They ask how to do something.
This means that most of the queries are users’ concerns and questions. When a user searches for “price X” on Google, he is actually referring to the price of this product. If you view your Google search history, you will see that you have been looking for answers to your questions most of the time.
The amazing and great content answers the questions completely and comprehensively. Google values this educational and question-based content. You can find common questions on Quora, Reddit, and AnswerThePublic or through keyword research tools and answer them in your content. If you know the essential steps for creating your first website, you will be able to build an optimized and successful website.
3. Great content is original
When it comes to the originality of content, we mean that your content should be unique. You provide users with information that your competitors have not yet written about.
“Your content has to be useful, unique, complete, and of high quality to be able to engage with Google and rank it better.”, says John Müller.
If you rewrite a website’s content in your own words, it does not mean that it is original. Unique content is content that goes beyond other websites. Content must be creative and original so that other websites will link to you, and it helps in better ranking. Click here to learn more about the
techniques to improve Google ranking.
4. Create user-generated content.
Do you know why influencers have many followers and have more traffic to their websites? Because they are in direct contact with users and welcome their comments and questions.
You can do the same in creating your content. Make more contact with the audience, use their comments, have exciting discussions with them, and allow users to contribute to your content.
5. Great content is goal-oriented.
Do not create content aimlessly as it is not goal-oriented. You should know the goal and result of the content and write accordingly.
To achieve this, you should know your audience persona. Find out exactly what they need and what keywords they are looking for. Content that is not read by the audience or is read by non-targeted customers is of no use.
Once you know your audience, you should ask yourself the following questions:
– What kind of content does my audience like?
– Which topics are important to my audience?
– Which topic can improve my sales??
Once you have found the answers to the questions mentioned above, you can now choose the tone, format, and theme in the best possible way for users to read it and become your potential customer. The goal of any business is to attract potential customers to the website. You have to go in the same direction.
6. Write catchy titles.
The title attracts the audience’s attention. Weak titles do not make the user curious, so that your content will fail. It is worth knowing that the best content writers spend a lot of time choosing a great title to get the best result.
Our Winnipeg website SEO team uses all the above-mentioned tips as a checklist. Each part helps to attract new customers and affects your business goals directly. We can help you attract more customers and pursue your business goals.