Where Should We Use Keywords in Content?

In general, we should use the main keyword and other similar and related keywords in different parts of the content. Page’s URL, main page title, in-page subheadings, the main body of content, and description should include the main keyword and other similar phrases.

Using the Main Keyword in the Title

One of the most important SEO text factors is using a keyword in the title and H1 tag. Putting the main keyword in the title of the page will help Google a lot in understanding the main concept of the page. Of course, this is only the beginning step. You need to do other actions to help Google understand your page’s content. 

You can use the main keyword and the second keyword for the page’s title. These two usually have a high search on Google. For example, the title “Increase site visit; 8 ways to increase site traffic in the new year “has two main keywords, namely” increase site visit “and” increase site traffic. “

Using the Main and Similar Keywords in the First Paragraph

The first paragraph of the textual content has always been significant. In other words, both the user or visitor and Google must know what you are going to talk about. That’s why we have to use the main keyword, the second keyword, and phrases similar to the main keyword very creatively. You should be creative to be successful. In the previous example, the phrase “increase site visit” or “attract real traffic” are similar phrases to increase site traffic that you should use in the first paragraph of your text.

Using the Main and Similar Keywords in the Subheadings 

Another part where you can use keywords and similar words to your main keyword is subheadings on the page. For example, in the H2 and H3 tags, you can use the main keywords along with the multi-part words. Consider the following topics:

New methods to increase site visits (H2 tag)

Increase site traffic by updating old content (H3 tag)

Increase site traffic with internal linking (H3 tag)

Note that instead of repeating the main keyword too much, you can use the same, multi-part, and related keywords and phrases with a bit of creativity in different parts of the content, especially the headlines, in a way that is attractive to the user. And also, it should be meaningful and understandable to Google. 

Using LSI words in the Body of the Content

LSIs are not considered keywords. They are similar words and phrases related to our main keyword. For example, suppose we are talking about SEO content writing. In that case, topics such as keyword research, internal and external linking, title writing, writing the first paragraph and summary, punctuation marks, etc are topics similar to SEO text, and talking about them helps Google understand that we’re talking about SEO text. 

Using the Keyword in Page URL and Description

The page URL is another section where it is best to include the keyword. You should make sure to use the main keyword in it. Also, the presence of the main and similar keywords in the page’s description is mandatory.

Having Internal Links in Content

You need to use internal linking to create meaningful communication on your site. Using internal links is actually creating links between the related pages of your site so that both your visitors can access the linked pages and Google can also understand the concept between pages. It is better to create internal linking of the site with anchor texts related to the keyword of the intended page. When you do this, Google crawlers will have a better understanding of the content of the linked page.

The number of internal links on the page does not matter! But try not to increase the number of internal links on the page and use it only for better access and creating a semantic connection between the pages. Related SEO articles and mentioning them between paragraphs and at the bottom of the page are also considered internal links on the page.

Having External Links in the Content

In addition to internal linking and linking between pages, sometimes it is necessary to link to pages that are outside your site (external links). Of course, linking to off-site (other sites) usually happens in site articles.

External link building is generally done to help users better understand the topic and increase the credibility of your article.

Sometimes you may talk about a topic that you do not have more information about on your site. That’s why you refer your users to the source, which is another site. Also, your article may be very comprehensive and full of resources. It is best to cite the sources here as well. This will increase the credibility of your article with Google.

Improving Content Readability

Just writing correctly and without mistakes is not enough! You should care about your readers. You should write in a way that readers enjoy it. There are many elements of content readability, and the most important ones are explained below.

Use short sentences. To do this, try to use more semicolons and commas.

Shorten paragraphs. Try to use more Inter. The shorter the paragraphs, the more the reader is encouraged to read your content.

Use more headlines in your content. Try to shorten your content sections by using headlines and subheadings.

Try to keep the content at the bottom of the headlines the same size. It should not be too short and not too long! If you feel it gets too long, use another subheading.

Know where to use punctuation in the right place. Using punctuation, in addition to increasing the readability of the content, will help you bring together more keywords and phrases.

Sometimes you can use bolts to make your SEO text more attractive.

Use drop-down lists and anchor links for headlines. By doing this, you can refer the audience to exactly the part of the content they need. For example, your audience is looking for a specific topic in your content. Clicking on the title will refer them directly to the same section of the page.

Finally, if you strive to make your content more attractive, you can ideally use a series of elements related to the template of your site. For example, highlight the important part of the SEO text.

Optimizing the Visual Content Inside the Page

Visual content refers to images and videos, the use of which on the page greatly helps to make the content more attractive and increase the retention of the audience on your site.

For SEO images, it is necessary to observe the following points:

Be sure to include the names of the images associated with it.

Reduce the size of the images but keep the quality high.

Do not use duplicate images.

Try to make the images by merging multiple images or adding a series of elements.

Be sure to use related keywords in the toolbar tag.

Follow the same tips for SEO videos. First, the quality of the SEO videos should be high and, at the same time, reduce their volume as much as possible. Handbrake software is the best option to reduce the volume of SEO videos without compromising the quality.

Use the title tag for in-page videos. This means that the same video that you put under the H2 or H3 tag is the title for your SEO videos. Be sure to include a paragraph as a video description below the title tag for your video.

It is better to upload videos on your host, and be sure to use a standard player like Jwplayer to display videos on your site.

Should we Write Long Content?

As experts explain, long form content works in many cases. Long form content is one of the factors through which Google can find out that your content is more complete than your competitors. It has been seen many times that long SEO articles, even without backlinks, have taken a good rank in Google.

While content lengthening often has a better chance of getting a better ranking on Google, remember to respect your audience. Do not lengthen the content. Do not stretch the issue unnecessarily under the pretext of using more related and similar key phrases!

The first thing you can do is to check the content of the competitors. For example, in the topic, you want to produce content, see the top 10 sites in search results. What is the average length of their content? No matter how long they are, you can write at least 300 more words.

Answer the Frequently Asked Questions in Your Content

When we produce content, we are actually answering a number of questions that are on the mind of the audience. All the headlines you have read so far in this article were the questions our specialists answered about SEO content writing.

Even if it is not an article and we only have one service description page, we will still answer the frequently asked questions in the customer’s mind on that page. For example, if we provide services, we must explain to the customer about its material, quality, price, support and after-sales service, how to use it, etc.

In addition to the questions that we ask and answer in the body of the article, we must write a series of frequently asked questions at the end of the article and answer them. It is better to use related searches and user questions on Google. For example, see the following image: